![]() First, there’s this 2015 breakdown, with AdBlock, AdBlock Plus, and AdBlock Pro (all different companies) comprising 93% of the market. ![]() ![]() While there are no recent market share breakdowns, we have a few data points. Your exact ad block rates will depend on your site and audience make-up, but you should at least assume a not insignificant portion of your revenue could be nullified by ad blockers. I have not seen any recent data that puts it below 20% or above 50%. GlobalWebIndex in 2019 pegged it at 35%-40% across every continent, while Statista and eMarketer put it closer to 25%-30%. (eBay's sponsored product listings are blocked, but replaced seamlessly by standard listings)Īd block usage rates vary by the source.
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